Chula Vista • June 18, 2026

What was expected to draw 40,000 attendees instead welcomed more than 70,000 people to Downtown Chula Vista, as Adriana’s Puro Soccer Fest delivered a day-long celebration of soccer, culture, music, and community unlike any other in California.

1.5M

Digital Platforms

70K

Attendees

7M

DigitaI Impressions

21K

Leads Generated

How Gorilla Marketing Built One of America's Largest World Cup Fan Festivals

What was expected to draw 40,000 attendees instead welcomed more than 70,000 people to Downtown Chula Vista, as Adriana’s Puro Soccer Fest delivered a day-long celebration of soccer, culture, music, and community unlike any other in California.